Hello, my name is Majed Michael and I’m a Lebanese Senior Graphic Designer, Digital Designer, Creative Thinker, Digital Art Director, and Space and Service Designer. I am currently working as a Senior Design Consultant at ENoLL (European Network of Living Labs), where I contribute to high-level design strategies, branding, and visual communications across international innovation projects.

In my most recent previous role, I was a Senior Graphic Designer for Wunderman Thompson Riyadh (based in Beirut). Over the past 8+ years, I have worked with both local and international clients across a variety of industries, developing successful campaigns, branding, and visual identities. My portfolio includes work commissioned for The Ministry of Education Qatar, The Ministry of Sports Saudi Arabia, The G20 Summit, Burger King KSA, Avis Rent a Car Beirut, Zaatar W Zeit, Allo Taxi Beirut, Baja Nuts KSA, Nova Water, The Saudi Telecommunication Company (STC), Emirates NBD Bank, fashion designer Rami Kadi, Red Bull, and numerous other esteemed clients.

Second prize winner of the Cultural Landscapes photography competition under the patronage of the UNESCO World Heritage Convention (2013)

Second prize winner of the Cultural Landscapes photography competition under the patronage of the UNESCO World Heritage Convention (2013)

My character traits and hobbies define a significant part of who I am. People often describe me as witty and humorous. I strive to make each day memorable, and this reflects my deep love for life. I enjoy spending quality time with my loved ones, relish meeting new people, and learning about their backgrounds. I find joy in social gatherings, dancing, and appreciating the simple pleasures of life. My interests encompass a range of activities, including sports, as I believe a healthy body leads to a healthy mind. I have a passion for Muay Thai, stand-up rowing, skiing, motocross riding, and swimming. Furthermore, I have a deep enthusiasm for traveling, history, and typography

Majed

As a versatile professional, I excel in product and service communication, service management, graphic design, and art direction. My expertise includes strategy development, design research (R&D), and UI/UX design, as well as branding and identity, advertising, and digital media production. I am skilled in visual content creation, storytelling, and campaign ideation. My capabilities extend to market analysis, project management, and client relations, ensuring projects are delivered on time and within budget. I am proficient in creating mood boards, storyboards, and full-scale brand guidelines, along with logo design, packaging, animation, and typography. Additionally, I have strengths in copy-writing, content strategy, team leadership, collaboration, and communication. My background in design thinking, customer journey mapping, and problem-solving enables me to deliver exceptional results across diverse projects

Education

Post Graduate Degree Space and Service Design, 2023-2024 - Thomas More University - Mechelen, Belgium

Bachelor in Graphic Design, 2008-2013 Notre Dame University - Louaize, Lebanon

Lebanese Baccalaureate in Sociology and Economics - Class of 2007 College Jbeil - Byblos, Lebanon

EXPERIENCE AND ACCOMPLISHMENTS

November 2024 - Present

Senior Design Consultant - ENoLL (European Network of Living Labs) - Brussels, Belgium - On-site
Accomplishments: As a Senior Design Consultant, I bring strategic and creative expertise to a wide range of projects, delivering high-quality visual solutions for both digital and print media. My role includes designing visual identities, communication materials, impactful presentations, and content for digital platforms. I ensure brand consistency across all visual deliverables, working closely with internal teams and stakeholders to understand needs, define objectives, and propose creative directions aligned with institutional identity and project expectations. As a consultant, I also contribute to the development of innovative visual concepts that strengthen communication effectiveness, while ensuring rigorous priority management and respect for deadlines.
Skills Acquired: Creative Direction & Visual Strategy · Brand Identity & Graphic Design · Design Consulting & Stakeholder Collaboration · Project & Workflow Management · Design Tools & Presentation Excellence

February 2024 - March 2024

Service Designer - VML - Internship Antwerp, Flemish Region, Belgium - On-site
Accomplishments: During my internship at VML Antwerp as a Service Designer/Strategist, I created comprehensive customer journey maps for clients like Lunch Garden and Mediamarkt. For Lunch Garden, I mapped the customer experiences, identifying areas for improvement and implementing user-centered design solutions. At Mediamarkt, I optimized customer service follow-up processes. My key roles included conducting research (co-creations) to understand user behaviours and collaborating with cross-functional teams to develop UX and UI strategies that enhanced the overall customer experience. My work led to user-centric solutions that improved customer satisfaction and loyalty.
Skills Acquired: Strategy · Research and Development (R&D) · Service Redesign · Customer Experience Design · User Experience (ux) · Design Management · Agile Methodologies · Stakeholders · Participatory Design · Presentation Skills · Storytelling · Market Research

September 2019 - August 2023

Senior Graphic Designer at Wunderman Thompson Riyadh Based in Beirut, Lebanon
Accomplishments: As a Senior Graphic Designer at WundermanThompson, I crafted compelling campaigns for clients such as STC and Domino's Pizza, collaborating with my creative director on storyboards and innovative ideas. I also developed new brand identities with my design director, creating logos and full-scale brand guidelines. Managing social media accounts, I led junior designers in crafting stunning visuals for various platforms. I produced storyboards for animations and guided design teams in developing award-worthy ideas for the Dubai Lynx and Cannes Lions. Additionally, I worked on product design and developed UI and UX for websites and apps like Nova Water. This experience enhanced my skills as a multidisciplinary designer, enabling me to deliver exceptional work across diverse projects.
Skills Acquired: User Interface Design · Web Design · Branding & Identity · Logo Design · Graphic Design · Corporate Branding · Mobile Applications · Advertising · Management · Communication Strategy · User Experience · Art Direction · Typography · Packaging · Leadership · Time management skills · Communication with clients · Interactive Media · Problem Solving · Design Principles · Ideation

February 2015 - April 2019

Art Director at Vicomms - The visual communication agency, Doha, Qatar - On-site
Accomplishments: As an Art Director at Vicomms Qatar, I gained invaluable experience working abroad with a local agency. Collaborating closely with various ministries, I led art direction on set with the head of film and creative director. From crafting detailed mood boards to precise storyboards, I mastered the essentials of art direction. I excelled in establishing and shaping new brands, creating captivating visuals for both branding and advertising purposes. My work involved understanding diverse markets and different nationalities' perspectives through comprehensive research, enabling me to craft targeted and engaging designs for various audiences.
Skills Acquired: Storyboarding · Graphic Design · Art Direction · Digital Marketing · Web Design · Logo Design · Branding · Advertising · Online Advertising · Graphic Design · Social Media Advertising · Ministries · User Experience (UX) · Book Design · Digital Marketing · Management · Leadership · Packaging

November 2013 - December 2014

Junior Art Director at NINETEEN84 Advertising Agency Beirut, Lebanon - On-site
Accomplishments: As a Junior Art Director at NINETEEN84 Advertising Agency in Beirut, Lebanon, I developed a diverse skill set across various creative disciplines. I honed my expertise in web design, logo design, and commercial photography, producing high-quality visuals for advertising campaigns (Outdoor/ Indoor communication). Additionally, I strengthened my abilities in graphic design and art direction, working on various projects that showcased my creativity and attention to detail. This experience provided me with a strong foundation in crafting compelling designs and effective advertising strategies.
Skills Acquired: Web Design · Logo Design · Commercial Photography · Packaging · Advertising · Graphic Design · Art Direction

January 2013 - October 2013

Graphic Designer at Media International Services, T3 magazine Middle East, Beirut - Lebanon
Accomplishments: During my time as a Graphic Designer at Media International Services for T3 Magazine Middle East in Beirut, Lebanon, I honed my skills in branding and identity, advertising, and graphic design. My role involved creating eye-catching book and magazine layout designs, as well as working on advertising projects that effectively communicated brand messages. This experience allowed me to combine creativity with strategic thinking, resulting in innovative and visually compelling designs.
Skills Acquired: Branding & Identity · Advertising · Graphic Design · Book Design · Magazine Layout Design

LANGUAGES

Native English - Fluent French - Fluent Arabic

SKILLS

Branding, Art Direction, Web Design, App Design, Interactive Design, Packaging, Illustration, Time Management, Critique and Feedback, Presentation Skills, Adaptability, Budgeting, Collaboration, Storyboarding and Storytelling, Trend Awareness, Client Relations, Project Management, Conceptual Thinking, Brand Identity Development, Digital and Print Design, Software Proficiency, Problem Solving, Communication Skills, Leadership and Management, Artistic Creativity, Graphic Design Proficiency, User Research, Persona Development, Journey Mapping, Service Blueprinting, Prototyping and Testing, Human-Centred Design, Co-Creation Workshops, Stakeholder Engagement, Systems Thinking, Change Management, Design Thinking Facilitation, Problem Framing, Innovation Strategy, Touchpoint Design, Future Scenario Building, Workshop Facilitation, Strategic Design, Cross-Disciplinary Collaboration, Evaluation and Iteration